Responding to industry trends, Ferris State University's College of Business Graduate Programs has created graduate-level advanced studies certificates. These four course sequences can be used to obtain stand-alone certificates or as emphasis areas leading to a Master of Business Administration. The Advanced Studies Certificate in Design and Innovation Management prepares graduates for leadership positions in design-centered businesses. The program provides students a comprehensive understanding of the ways in which the method, measure, and language of design drive the practice of business and the process of innovation and teaches them how to culitvate and build a culture of innovation within their organization. (This certificate is offered at Kendall College of Art and Design in Grand Rapids, Michigan).