图形设计使想法可见。它是一种微妙的视觉语言，通过抽象的方式传达具体的思想，将印刷术与熟练的符号，符号和图像呈现方式结合在一起。平面设计师表达思想，征求参与，影响行为，进行辩证法，促进联系，引起回应。平面设计专业的学生将学习其正式原理，并掌握将这些原理付诸实践的必要技能。他们学会了看待（视觉的能力）和看待（思维的）能力。他们学习辨别力，从琐碎的事物中剔除琐碎的事物。学生学会以视觉方式进行“令人信服的”交流，并为更大范围的公众服务，从而可能获得更大的利益。
Graphic design makes ideas visible. It is a nuanced visual language that conveys concrete ideas by abstract means, combining the art of typography with the skillful rendering of signs, symbols, and images. Graphic designers vocalize thought, solicit engagement, influence behavior, stage a dialectic, facilitate connection, provoke a response. Students of graphic design learn its formal principles and acquire the skills necessary to engage these principles in practice. They learn to look?a faculty of vision?and to see?a faculty of the mind. They learn discernment, to excise the trivial from the significant. Students learn to communicate visually?and compellingly?in the service of a greater public and, potentially, the greater good.