该计划以视觉艺术为基础，专为希望成为创意视频制作人，电影制作人，摄影师和计算机艺术家的学生而设计，以鼓励媒体的融合。该课程将实践经验与实践和理论批评相结合，为理解现代媒体提供历史，社会和美学背景，并强调创造力，多功能性和对技术专业的智慧。它应该允许学生继续从事媒体艺术方面的更专业的研究生课程，在电影，电视，计算机或摄影领域寻求职业，或发展成为独立的艺术家。所有媒体专业的学生在进入圣地亚哥大学圣地亚哥分校后均应咨询视觉艺术专业的本科生顾问。
With a visual arts foundation, the program is designed for students who want to become creative videomakers, filmmakers, photographers, and computer artists, encouraging the hybridity of media. The curriculum combines hands-on experience of making with practical and theoretical criticism, provides historical, social, and aesthetic backgrounds for the understanding of modern media, and emphasizes creativity, versatility, and intelligence over technical specializations. It should allow students to go on to more specialized graduate programs in the media arts, to seek careers in film, television, computing, or photography, or to develop as independent artists. All media majors should see the visual arts undergraduate adviser upon entrance into UC San Diego.