全球变化已将重点转移到基于设计和创新的知识经济上。我们的课程侧重于创意和文化产业，旨在培养能够在国内和国际上担任创意和文化产业部门创意经理的毕业生。通过与来自艺术，设计，音乐和媒体等以实践为导向的班级的学生共享课程，至关重要的是，该计划的学习者还将获得对创意从业人员及其价值观，动机和文化的实践意识。基本上，毕业生将能够在从事创意开发的专业人员和负责成果转化的专业人员之间进行调查，理解和合作。
Global changes have shifted the emphasis to knowledge economies based on design and innovation. Our programme, which focuses on Creative and Cultural Industries, is designed to produce graduates who can function as creative managers in the creative and cultural industry sector both nationally and internationally. By sharing classes with students from practice-oriented classes in art, design, music and media, learners on this programme will also, crucially, gain a practical sense of creative practitioners, and their values, motivations and culture. Graduates essentially will be able to look into, understand, and work between professionals involved in creative development and those responsible for commercialising the results.