As designers, it is important to understand how potential design solutions could have both a positive and negative impact on the world around us. Designers consider the cultural, ethical and political implications of emerging technologies and human experience during all phases of development. A BA/BDes conjoint gives you the opportunity to collaborate and broaden your access to materials and technologies for creative experimentation and strategies for analysing aspects of people and culture that interest you. The future of work is changing, and the skills and knowledge developed in a BA/BDes will equip you to be proactive rather than responsive. The combination of creative problem solving and socio-cultural understanding will make you a valuable contributor to organisations dedicated to customer experience and interaction.