行为经济学旨在为您提供知识，批判性思维技能和技术能力，以了解人类行为并分析公共政策对社会，企业和个人的影响。您将获得有关关键行为经济学原理及其在多种情况下的应用的基础知识。您将培养出能力，就涉及澳大利亚和全球的当代问题（包括环境问题，就业，税收，公共卫生和基础设施规划）进行公开讨论。您将有信心使用各种沟通方式来提出复杂的想法，并敏锐地意识到自己所处的社会和道德环境。行为经济学是一门新兴学科，它利用我们独特的研究和教学实力，并在行业和政府中越来越受欢迎。
Have you ever wondered why people make certain choices, what influences decision-making, or how psychology shapes economic behaviours If you answered 'yes', consider delving into the world of behavioural economics. By merging insights from economics and psychology, behavioural economics allows you to explore the 'why' behind these questions and understand the intricacies of human decision-making. It helps you identify biases and devise interventions that promote more rational actions, addressing cognitive pitfalls and anomalies.<br><br>Beyond its applications in economics and government relations, behavioural economics is a versatile and powerful tool that plays a crucial role in various fields such as marketing, product design, healthcare, environmental conservation, and finance, among others.<br><br>As part of this program, you'll gain foundational knowledge of key behavioural economics principles and learn how to apply them in diverse scenarios. You'll develop the capability to contribute to public discourse on contemporary issues affecting Australia and the globe, including environmental concerns, employment, taxation, public health and infrastructure planning.<br><br>Progressing further into your studies, you'll also examine the approaches and technologies enterprises use to investigate business issues and develop insights for effective business strategies. Through hands-on application of key theories and business research tools, you'll gain skills in collecting and analysing data about the business environment (e.g., consumers and competitors) as well as its internal processes and generate insights to help businesses create value through innovation, product development and process improvement.