本课程侧重于时尚和生活方式行业的市场营销和品牌策略。探索品牌如何变得独特和受欢迎，发现他们如何确定自己的独特卖点以在市场中定位自己。然后，您将了解品牌如何通过创新思想，战略交付和视觉传达与消费者进行交流。
This course focuses on marketing and brand strategy in the fashion and lifestyle industry. Explore how brands become distinctive and desirable, discovering how they identify their unique selling points to position themselves in the market. You'll then look at how brands communicate with consumers through innovative ideas, strategic delivery and visual communication.