产品设计和创新与创新产品的设计和开发有关。毕业生将具有设计过程的核心知识，以确保精心设计的产品适合特定的公司和市场。您将开发各种分析和实践技能，以克服将好主意转变为畅销产品时遇到的问题。基本的工程技能使您能够了解产品的工作原理。您还将开发人机工程学，美学和图形交流方面的技能，以及市场营销和企业管理方面的技能。您将参与设计工作室的学习，并参加有关创新和创业，技术和生产管理以及设计原型的课程。您将提高在创意，概念和以用户为中心的设计中的技能，并体验新的设计方法，技术和产品组合准备。您还将与行业一起进行最后一年
Product design is an exciting industry that continually evolves alongside technology, product advancements, the demand for quicker turnaround times, unique and personalised products and environmentally friendly supply chains and production. Product design is about understanding people and their emotional connections with products, questioning existing ways of doing things and seeing opportunities to change things for the better. Product design and innovation encompasses a variety of skills including an engineering theoretical understanding with marketing, branding, user experience, entrepreneurship and provides our graduates with all of the skills to successfully benefit both their own ventures or to become innovators within other businesses. This is integrated with manufacturing processes, CAD, rapid prototyping and digital prototyping technologies, software and practical skills to turn the design into reality which is fundamental to global market success and requires not only customer appeal, aesthetics and brand awareness but also consistent and correct functionality, superior quality and fitness for purposes all at a competitive price.