在家庭，工作和公共场所遇到的许多制成品和服务的背后，是工业设计师的创造力，解决问题的能力和技术知识。他们的作用是创造出能够满足真正的市场需求或社会需求的实用，有吸引力和实用的产品。在生产，销售和使用产品的经济，社会和环境背景下，了解材料，制造技术和用户见解至关重要。在社交和技术变革的前沿工作时，学生将培养他们的创造力和专业能力，以理解和解决这些要求。毕业生将与工程师，营销人员以及其他设计和商业专业人士合作，将好的想法变成成功的产品。工业设计师越来越多地在生产线以外的战略角色中扮演重要角色，这些战略角色涉及
Behind many manufactured products and services encountered at home, at work and in the public arena is the creativity, problem solving and technical know-how of an Industrial Designer. Their role is to create practical, attractive and functional products that fulfil a genuine market demand or societal need. Understanding materials, manufacturing technology and user insights within economic, social and environmental contexts in which products are produced, marketed and used is essential. Students develop their creative and professional abilities to understand and resolve these requirements while working at the frontiers of social and technological change. Graduates will work with engineers, marketers and other design and business professionals to turn good ideas into successful products. Increasingly, Industrial Designers are playing an important role beyond the production line in strategic roles involving branding, corporate identity and design focusing upon the user experience.