本课程为您在创意产业从事设计营销职业做好准备。您将开发在不同媒体和数字环境中创建营销材料和设计用户体验所需的实践和分析技能。该课程在金斯敦艺术学院下属的创意和文化产业系内教授，并受我们“通过实践思考”的精神驱使。与其他学生一起进行实际项目时，您将学习可视化，协作，实验和项目管理。您还将学习创意产业的知识，探索创意组织的设计理论，品牌和战略等主题。金士顿大学是当代艺术学院（ICA）和创意产业联合会（CIF）的会员。您将获得免费的ICA和CIF会员资格，参加研讨会和活动，并有机会成为金斯敦/ ICA的实习生。
This course prepares you for a career in design marketing in the creative industries. You will develop the practical and analytical skills needed to create marketing materials and design user experiences across different media and digital environments. <br><br>You will learn to visualise, collaborate, experiment and project manage as you work on real-world projects with other students and industry professionals. You will also develop your knowledge of the creative industries, exploring topics such as design thinking, branding and strategy for creative organisations. You will have creative freedom and be encouraged to undertake non-commercial creative projects. <br><br>The Design Marketing BA (Hons) course also offers opportunities to work on live projects with creative companies and institutions, alongside your classmates in the student-powered creative agency, Studio KT1.<br><br>Throughout the course you'll also develop the commercial and organisational skills and understanding needed to work effectively in the Creative and Cultural sector.