本课程为您在创意产业从事艺术指导的职业做好准备。您将开发视觉传达方面的实践和分析技能，从而为组织和项目创建有效的广告和视觉标识。该课程在金斯敦艺术学院下属的创意和文化产业系内教授，并受我们“通过实践思考”的精神驱使。与其他学生一起进行实际项目时，您将学习可视化，协作，实验和项目管理。您还将学习创意产业的知识，探索创意组织的设计理论，品牌和战略等主题。金士顿大学是当代艺术学院（ICA）和创意产业联合会（CIF）的会员。您将获得免费的ICA和CIF会员资格，参加研讨会和活动，并有机会成为金斯敦/ ICA的实习
This course prepares you for a career in art direction in the creative industries. You will develop practical, conceptual and analytical skills in visual communication to create effective advertising and visual identities for organisations and projects. <br><br>You will learn to visualise, collaborate, experiment and project manage as you work on real-world projects with other students and industry professionals. You will also develop your knowledge of the creative industries, exploring topics such as design thinking, branding and strategy for creative organisations. You will have creative freedom and be encouraged to undertake non-commercial creative projects. <br><br>You'll also have lots of opportunities to work on live projects with creative companies and institutions, as well as being able to work with your classmates in our student-powered creative agency, Studio KT1. <br><br>Throughout the course you'll also develop the commercial and organisational skills and understanding needed to work effectively in the creative and cultural sector.