媒体行业目前正在发生深刻而迅速的变化。在UC，我们将为您准备在主流媒体以及新兴格式中的职业生涯。该学位基于新闻写作和研究的扎实基础，可教您在内容营销，社交和数字营销以及创意写作等领域进行多元化经营的技能。
The media industry is currently undergoing profound and rapid change. At UC we'll prepare you for a career in mainstream media, as well as new and emerging formats. Based on a solid foundation of journalistic writing and research, this degree teaches you skills to diversify into areas such as content marketing, social and digital campaigning and creative writing. Study a Bachelor of Journalism at UC and you will: create short and feature length journalistic and creative writing pieces produce feature-rich written, audio, video, social and other online media content develop production and presentation techniques in traditional broadcast, print, audio and video develop online campaign skills to engage and mobilise the public develop analytical and critical thinking skills apply journalistic and communication theories understand the role of the media in society and the impact of journalism on public debate understand and apply the ethical and legal principles of contemporary media practice.