本课程将理论与实践相结合的方法，培养了道德，有效的传播专业人士。该课程为学生提供有关公共传播过程和行业及其社会，经济和政治背景的跨学科知识，以及在公共关系或广告方面的专业知识。本课程侧重于包括公共关系或广告在内的专业传播职业。学生探索这些实践的交流环境–文化，社会和政治–。他们在竞选活动设计和制作，文案写作，媒体联络和写作，研究与评估以及组织沟通管理方面发展专业技能。作业为毕业后的作品集提供材料。
The combined theoretical and practical approach in this course develops ethical, effective communication professionals.This course provides students with interdisciplinary knowledge of public communication processes and industries, and their social, economic and political contexts, as well as specialised expertise in public relations or advertising. This course has a focus on professional communication careers that include public relations or advertising. Students explore the communication contexts – cultural, social and political – for these practices. They develop their professional skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, and organisational communication management. Assignments provide material for a portfolio after graduation.