迅速发展的数字通信行业需要技术素养，文化底蕴，创新和机智的从业者。该学位向学生介绍有关社交媒体在日常生活中的作用的主要辩论，并致力于通过使用数字和社交媒体开发针对问题的创新和分析解决方案。它还为学生提供社交媒体管理，用户体验和用户界面设计以及数字营销方面的实践技能。该学位全面介绍了数字和社交媒体作为一种社会现象和未来的职业道路。该学位是澳大利亚首批专门针对社交媒体的媒体学位之一，由内容专家和行业从业人员教授，并在行业内广受认可。毕业生具有技术素养，分析能力强，创新和足智多谋。
One of the first communication courses to focus on social media and digital technologies, the Bachelor of Communication (Digital and Social Media) at UTS ensures students become capable practitioners of the modern formats of digital communication. This rapidly evolving industry requires workers to be technologically literate, culturally aware, and innovative, with an ability to analyse and develop solutions to problems using digital media technologies. In the course, students are introduced to key debates around the role of social media as a communication tool, and its prevalence in day-to-day affairs. They also develop transferable, practical skills in social media management, user experience (UX) and user interface design (UI), and data visualisation and analysis.<br><br>To increase career flexibility, students can add a second major from five of the other majors offered in the Bachelor of Communication, and build further skills and portfolios that equip them for a range of work options in media and communication. These courses give students practical and transferrable skills for the expanding media industries. Careers in the growth area of digital and social media are far-reaching and present in many industries, from small businesses to large corporations, in both freelance and in-house digital marketing departments. Job options include social media manager, UX/UI designer, digital campaign manager, prototype designer, digital entrepreneur, digital marketing specialist, policy analyst, communications officer, and more.