这个刺激性的组合学位课程的目标大致有两个方面。为学生提供现代营销的知识，工具和技能。这包括对不断变化的全球环境有深入的了解，在这种环境中必须采取营销行动和决策，并保持对客户和竞争对手的持续关注。向学生介绍当代媒体和广告界的技术，风格和问题，并发展对媒体实践和法律的透彻概念性理解。该计划可能会吸引那些希望从事市场营销，广告或公共关系职业的人
BSc Marketing with Media Communications (2-year degree) is a stimulating combination degree programme with broadly two-fold aims:To equip students with the knowledge, tools and skills of modern marketing. This includes the development of an in-depth understanding of the constantly changing global environment in which marketing actions and decisions have to be taken as well as maintaining a constant customer and competitor focus.To introduce students to the technology, styles and issues of the contemporary media and advertising worlds, as well as developing a thorough conceptual understanding of media practice and law.The BSc Marketing with Media Communications programme is likely to appeal to those who are wishing to pursue a career in marketing, advertising or public relations.Available start datesSep 2024Duration2 years and 1 term