Cultural data is digital data about human culture and society. In this MA you'll learn the concepts and methods for how cultural data is created, managed, analysed and communicated. You'll get a grounding in how the digital world works in practice, how to manage digital projects and an opportunity to learn about digital culture and how digital products are created.<br>Learn how to create, manage, analyse and communicate cultural data.<br><br>Data is the new oil, and cultural data is all around us, influencing every aspect of our lives, from work and leisure, to e-commerce and relationships.<br><br>Cultural data can be anything from digital representations of ancient documents, artefacts and environments to present-day social media, digital arts, shopping apps and virtual worlds. It draws on a diverse range of digital and computational methods for its creation, management, analysis and communication: from digitisation, databases, data standards, citizen science and web apps, to computational linguistics, data visualisation, machine learning (AI) and user-centred design.<br><br>Your career<br>This MA will provide you with the skills and intellectual training to prepare you for a career in the information, media and communication sectors, the creative industries and the cultural heritage sector (including galleries, libraries, archives, and museums), as well as providing excellent preparation for doctoral research.<br>It will prepare you for a variety of leadership roles in project management, product development and media production.