在过去的十年中，数字技术发展迅速，为与社交媒体合作创造了更多机会。该课程将教您如何与真正的客户一起制定和实施社交媒体策略，并分析其成功经验，从而使您成为社交媒体专家。您将有机会获得行业认可的证书并出国考察旅行。发展跨平台的内容策划和创作技能。学习如何在社交和传统渠道中讲述引人入胜的品牌故事。在交流中获得全面的基础，公共关系，创意广告和市场营销。与真正的客户合作以获取实践经验，并建立可向未来雇主展示的工作组合。
This flexible degree allows you to tailor your study areas to suit your skills, interests, and career aspirations. Choose to major in Social Media or Journalism, with options to add minors in Strategic Global Communication and Creative and Interactive Advertising or select elective courses that engage your creativity and provide exposure to international skillsets and future work opportunities. In this program you will:<br>Gain a breadth and depth of knowledge in the core communication disciplines<br>Become well-grounded in key themes in global communication and multicultural discourses<br>Become job-ready for a range of media careers including roles in journalism, editing, marketing, corporate, social and community communication<br>Develop briefs and communication campaigns and work with real clients<br>Gain exposure to industry with work placement opportunities