各种各样的组织越来越精通媒体。观众的竞争越来越激烈。敏锐的针对性和战略上有效的沟通的需求从未如此高过，并且对具有跨多种渠道引领这种判断力的高技能专业人才的需求也随之而来。
Organisations of all kinds are becoming increasingly media-savvy. Competition for audiences’ attention is ever more intense. The need for keenly targeted and strategically effective communication has never been greater—and demand for highly-skilled professionals with the judgement to lead it across multiple channels is following suit.Conducted over two years full-time, our Master of Media (Strategic Communication) will equip you to lead strategic communication planning, management and execution across all key channels: digital and social media, TV, radio and press.You will graduate with:significantly enhanced strategic thinking, problem-solving and decision-making abilitieshighly advanced skills in creating and tailoring strategic messaging for all key media channelsdeep understanding of the principles underlying media relationship-buildingawareness of key media channels’ unique consumption driversinsight into current and forecast global media trends.Duration2 years full-timeStart DatesFebruary and JulyLocationNorth Terrace Campus