数字化转型正在以前所未有的水平影响全球媒体和通信的生产，分配和消费。这种由数据和自动化驱动的破坏越来越多地在个人移动设备上提供内容，给传统机构带来压力，并产生了新的和新兴形式的内容生产和发行。当今的通信专业人员需要具备在这种新的破坏性数字媒体环境中运行的技能和知识。本课程将为您提供设计和实施解决当今社会面临的主要沟通挑战的解决方案所需的批判性思维技能。本课程是为期1年的全日制（或兼职制）课程，通过为您提供跨领域的技能和知识，例如社交媒体讲故事，分析和数据可视化，您的职业生涯将再上一个台阶。
Digital transformation is impacting global media and communication production, distribution and consumption at unprecedented levels. This data and automation driven disruption is increasingly delivering content across personal mobile devices, placing pressure on traditional institutions and giving rise to new and emerging forms of content production and distribution. The course is organised with an emphasis on authentic real-world learning that prepares you to creatively and effectively address a range of challenging communication scenarios. You will benefit from a direct alignment with world-leading digital media research from the QUT Digital Media Research Centre.HighlightsThe QUT School of Communication is ranked as Australia’s leading school for communication and media studies, and among the top schools in the world. QUT Media and Communication is ranked 1st in Australia and top 20 in the world in the 2023 QS World University rankings. Analyse and create data-driven compelling stories via social media platforms.Develop a deep understanding of digital culture and the development of social media platforms.Work with tools for data visualisation and analysis, including introduction to programming.Use cross-cultural communication skills to solve problems as a team in disruptive and volatile media environments.Possible careersDigital content producerDigital journalistDigital performance analystSocial media entrepreneurSocial media manager