The media industries that inform and entertain are also leading sectors of employment. This course explores both the cultural and economic aspects of media. Today, more than ever, media professionals need to understand the cultures, forms, and practices of contemporary communication industries, and recognize and respond to changing conditions, challenges, and policy issues.You will explore media and marketing communications industries from the global to the local, and from political and economic aspects to the creativity of media practitioners and users. You will examine contemporary convergence across media, marketing, and promotional industries and will be supported in your independent investigation into chosen aspects of digital publishing, audiovisual and social media, advertising, public relations, and other marketing communications industries.Advanced understanding of media and communication industries, their economic or business applications, their industrial and management structures and methods, their creative practices and techniques, their activities and influence on users, stakeholders and societies.The ways in which cultural and media organisations and practices intersect with political and economic processes, cultural meaning-making, creativity and social communicationsYou'll be taught by a range of staff, some of whom are practitioners andor published researchers in the area they teach. The assessments focus on a mix of research and practical skills some of which are presented as 'live or simulated briefs' as well as applied or academic research projects. This ensures that the practice-led and research-informed teaching is relevant to industry and the world of work as well as the pursuit of advanced PG study (MPhil, PhD) and research careers.The course will prepare students for a variety of careers in the management and production of media content and services, both in the UK and worldwide. Students will be able to demonstrate both academic and applied skills in research, planning and communication, and those pursuing practice-based options will be able to demonstrate enhanced skills in content creation and production processes.