本课程的主题包括公共关系，媒体管理，市场营销和公司传播。您可以选择研究组织沟通者可以使用的不同技术和社交媒体平台，包括网站，Facebook，YouTube，Twitter和Instagram。了解如何拍摄细分，开发和设计网站以及撰写博客/推文，作为开展宣传活动的一部分。您可以选择了解Web分析和搜索引擎优化在监视和分析当代媒体受众趋势中的重要性。此外，您可以选择研究当代的全球媒体和传播环境，将全球化方法作为当代策略中的驱动概念以及确保道德，包容和有效的跨文化交流的方法。
This course provides an overview of the skills, knowledge and capabilities required to participate in the global communications environment across industry, government agencies and community organisations. This course advances your capacity to effectively participate in the contemporary global communications environment across industry, government agencies and community organisations. The course focuses upon development of your creative, analytic and organisational capacity in the area and provides you with a core set of practical and applicable skills that are vital for succeeding in a range of media and communication roles. You will develop skills in designing effective communication strategy and managing of communication projects across digital and traditional media formats.