在数字和社交媒体专业中，您将通过思想和实践学习数字媒体制作，内容开发，社交媒体策划和项目设计方面的技能。这些现实世界的实践技能得到对新兴媒体现象的高级批判和创造性分析的支持。学生将以数字化变革者的身份毕业，并在社交媒体管理，数字内容分析，在线活动设计，数字创新和创意企业家方面拥有面向未来的职业选择。传播和媒体学士学位使您可以通过将数字和社交媒体专业与该学位的其他四个专业之一相结合来扩展职业选择：全球屏幕媒体，新闻学，视觉传达设计或市场传播与广告。如果您对媒体和传播的多个领域感兴趣并且想要一条灵活的未来职业
In the Digital and Social Media major, you will learn skills in digital media production, content development, social media curation and project design through ideas and practice. These real-world practical skills are backed up with high-level critical and creative analysis of emergent media phenomena.Students will graduate as digital change-makers, with future-facing career options in social media management, digital content analysis, online campaign design, digital innovation and creative entrepreneurship.The Bachelor of Communication and Media enables you to expand your career options by combining the Digital and Social Media major with one of four other majors in the degree: Screen Media Production; Journalism; Visual Communication Design; or Marketing Communication and Advertising. This is an ideal degree if you are interested in more than one area of media and communications and want a flexible future career path.What you will studyYou will study digital and social media, with a focus on the process of media development. From day one you will use a wide variety of technologies and platforms to test your ideas in projects defined and driven by you.Our unique approach to learning through project development means that you will rapidly become skilled in innovation, prototyping, testing and practice through creative media approaches to real-world problems. You will learn how to create work that meets the needs of users and clients, and how to use feedback to grow your project potential.At the same time, you will study the ethical, social and technological changes that are shaping digital media careers in Australia and overseas.