战略传播学士学位是面向行业的学位，涵盖公共关系，广告和营销（包括社会营销）的主题。该学位包含360个学分，可以在三年的全日制学习中完成。也可以兼职报名。战略沟通的主题将涵盖问题和危机管理，社区关系，政府关系和内部沟通。主题将探讨社交媒体和新兴平台（如移动媒体）的使用，并强调广播和印刷的写作。该学位课程的第三年是围绕在校园内基于客户的代理机构提供的实习和其他专业工作机会而进行的。该学位旨在为学生准备在公共关系和战略传播增长领域的职业。学生将发展技能，以道德和正直的态度实现总体沟通目标，策略和战术。本课程将在
The Bachelor of Strategic Communication is an industry-focused degree that covers subjects in public relations, advertising and marketing (including social marketing). The degree consists of 360 credit points that can be completed in three years of full-time study. Part-time enrolment is also available. Subjects in Strategic Communication will cover issues and crisis management, community relations, government relations and internal communications. Subjects will address the use of social media and emerging platforms such as mobile media, as well as emphasize writing for broadcast and print. The third year of the degree is structured around internships and other professional work opportunities provided in a client-based agency on campus. The degree is designed to prepare students for careers in the growth sectors of public relations and strategic communication. Students will develop the skills to implement overall communication objectives, strategies and tactics with ethics and integrity. The course will provide a balance of theory and practice.