该计划为毕业生准备与现代数字媒体的实际接触。该计划专注于发展与数字文化进行建设性互动所必需的创造和技术技能，因为它可以塑造我们的生活并重塑未来。学生将在设计方法，电子媒体，计算和批判性思维方面发展出一套独特的技能。他们结合了这些技能，以产生富有想象力的概念，功能原型，数字视听制品以及技术上介导的日常生活交互设计。该计划是对来自世界领先的设计和技术公司以及艺术机构的转变的回应，这些公司正在寻找具有高水平创意和数字技术技能的从业人员。
This program prepares graduates for practical engagement with contemporary digital media. The program focuses on developing the creative and technical skills required to engage constructively with digital culture as it shapes our lives and reinvents the future. Students develop a unique set of skills in design methods, electronic media, computation, and critical thinking. They combine these skills to produce imaginative concepts, functioning prototypes, digital audio-visual artefacts, and technically mediated interaction designs for everyday life. The program responds to shifts from the world's leading design and technology companies and arts institutions that are now seeking practitioners with high-level creative and digital technology skills.