市场营销专业商业学士学位课程提供独特的单元组合，可帮助您在新兴营销领域（包括社交媒体营销，数字营销以及产品创新和商业化）进行专业化和技能开发。这个多才多艺的学位将为您准备广泛的职业，从营销策略，广告和媒体计划与购买到销售，公关，营销研究和分析。麻省理工学院商学院为您提供未来雇主正在寻找的技能和认证。<br> <br>职业机会-作为市场营销专业的毕业生，您可能会在市场传播，广告，市场研究，战略市场营销等领域找到工作。和计划，零售，销售，服务，直接营销，产品管理和新产品开发，品牌管理，分销，客户/关系管理，公
Marketing is more than your message. It’s key to how a business reaches its goals. Marketing strategy guides what you sell and how you sell it. A career in marketing is versatile. It’s dynamic and in demand. Marketing graduates from MIT have the skills employers want. Strong communication, strategic knowledge and commercial thinking. Study a Bachelor of Business at MIT’s Sydney or Melbourne Campus next semester. After one year of broad business education, students specialise with a major in Marketing, Digital Marketing, Management or Accounting. Bachelor of Business - Marketing teaches you essential business principles and how marketing fits into the bigger picture. The field of marketing is moving rapidly, but the core principles of product, price, place and promotion remain the same. This course gives you a wide angle lens on the landscape and an education that will stay relevant over time. Learn the art of persuasion. Hone your communication skills. And find out how to deliver strategic marketing campaigns that get results.<br><br>As business becomes increasingly digital, so does marketing. The field is increasingly data-driven. The Bachelor of Business - Major in Marketing course offers a blend of units to help you develop skills in areas including social media marketing, digital marketing, product innovation and commercialisation. Rapid change is inevitable so we equip you with principles that allow you to analyse new developments. As a smaller, more agile institution Melbourne Institute of Technology is more able to adapt to the market. This versatile degree will prepare you for a wide range of careers, from marketing strategy, advertising and media planning & buying, to sales, PR, marketing research and analytics.