Positive relationships with customers, employees, suppliers, other businesses, local communities, government and regulatory authorities are fundamental to organisational success. <br><br>Marketing ensures the reputational alignment of all these relationships through an understanding of behaviour, decision making and market research.<br><br>The business of changing the world is ours. <br><br>Our MSc in Marketing is designed to enhance your previous study with additional insights into core marketing concepts, processes and skills. Well help you become a marketing professional capable of analysing organisational scenarios and formulating evidence-based action plans.<br><br>Working with our academic and practitioner experts, youll explore the principles and practices of marketing and how they can be deployed in multiple sectors, from goods-centred activities to service environments and across contrasting international contexts. Youll use leading research and real-life examples to identify ways in which organisations deliver value through marketing and research activities.<br><br>The programme will conclude with a final live marketing project. Youll work in a team to complete a marketing report for an organisation based on a defined brief and applying the core marketing concepts acquired on the course in the context of a specific organisation.