Full time: 1 year or 2 years in sandwich mode which includes one year's full-time paid supervised work experience (a work placement). With our MSc International Events Marketing course you will gain a strong foundation in marketing theory and practice. As well as its relevance and application within an events context. We welcome students new to marketing and events as well as those who wish to specialise or broaden their expertise. We take an innovative and creative approach to your learning with live case-studies, simulations and skills workshops. You will gain a wealth of knowledge in events marketing including: the core principles of events marketing, contemporary issues, challenges and research in the sector, customer behaviours and expectations, how to take a customer-centric stance using a range of channels to interact with customers, analysis of marketing data, devising marketing strategy for global brands and organisations, developing decision-making skills and rationale to devise marketing plans and communications.