该领域的研究人员为广泛的知识做出了贡献，这些知识与市场营销部的所有研究领域重叠。我们当前的研究探索了支持开放式创新和创新过程，战略一致性，企业家思维以及与网络，关系和集群内的社会嵌入性相关的方面的框架。我们的研究和知识交流活动涉及微型企业，中小企业以及大型制造业，石油和天然气，食品和饮料，创意产业，公共服务，技术和软件市场以及社会部门的大型国家和跨国组织。我们采用多种研究方法，包括定量调查，定性的个人和小组访谈技术，观察研究和行动研究。通过我们的研究，我们与众多组织合作，并通过与世界各地学者的合作关系而在
We are interested in market shaping practices and dynamics, inclusive and sustainable innovation and growth. Our current research explores market interactions and networking, alternative and non-mainstream markets, international marketing, open innovation and innovation processes.<br><br>Our research and knowledge exchange activities in the public and private sector include micro-enterprises, SMEs, community businesses, large corporations and local and national governments. Sectoral expertise includes food and drink, the creative industries, heavy manufacturing, oil and gas, public services, technology and software markets and social sectors.<br><br>We adopt a variety of research methodologies including quantitative surveys, qualitative individual and group interviewing techniques, observation studies and action research.