对充满活力的研究人员的抱负是对当代消费及其后果的进一步了解。我们的团队专注于代表全球消费当代特征的一系列研究主题，因此处于消费者研究和市场研究的最前沿。这些包括：消费社区，消费者脆弱性，食品消费，遗产消费，变革性消费，消费政治。此外，研究人员在理解宗教对消费，新兴市场，名人文化和分析全球化的历史方法方面做出了重大贡献。我们采用各种定性研究方法，包括人种志，解释性消费者研究，诗意探究和录像。
Our group of researchers are from an interdisciplinary background with our research interests coalescing around how market-mediated culture impacts consumers, institutions and society at large. Our research falls under the umbrella of Interpretive Consumer Research and we employ a range of conventional and innovative qualitative research methods to generate theoretical advances concerning contemporary consumption and its consequences. These include ethnographic approaches (such as digital methods, interviews and participant observation), poetic inquiry, discourse analysis, semiotics, archival research and videography.<br><br>Our vibrant group of researchers have successfully attracted external research funding from various sources such as the ERSC, AHRC, the Leverhulme Trust, Carnegie Fund, Transformative Consumer Research Project Funding, and the Academy of Marketing. For example, a current project funded by the Leverhulme Trust explores transformative servicescapes and consumer vulnerability. Much of this work aligns with the university strategic themes of Health & Wellbeing and Society & Policy.