公共关系专业人员在各种各样的组织和行业中工作。他们可以向高层管理人员和决策者提供建议，并与包括员工，政府，社区和媒体在内的一系列利益相关者紧密合作。公共关系是为组织和政府管理沟通，声誉和关系。它涉及吸引和保留员工，投资者，社区，客户和其他对成功至关重要的利益相关者的支持。公共关系专业将教您如何计划和制定有效的沟通策略，以及如何将这些计划付诸实践并衡量其有效性。它还将为您准备改变态度和行为，管理关系以及与利益相关者（包括主要决策者）互动。您将了解数字环境如何影响沟通，并讨论本地，国家和国际情况下道德沟通，问
Learn to strategically manage communication, reputation and relationships for organisations and governments.Public relations professionals may provide advice to management and decision makers at the highest level, and work closely with employees, governments, the community and the media.<br><br>Public relations is about managing communication, reputation and relationships for organisations and governments. It involves attracting and retaining the support of employees, investors, communities, customers and other stakeholders critical to success.<br><br>This major will teach you how to plan and develop effective communication strategies, and how to put those plans into action and measure their effectiveness. It will also prepare you for changing attitudes and behaviours, managing relationships, and engaging with stakeholders, including primary decision-makers.