通过研究品牌必须面对的多个受众，该硕士学位课程涵盖了战略品牌管理，利益相关者交流和理论，品牌分析以及电子营销和数字战略等核心主题，涉及城市，区域和国家品牌，企业以及组织品牌，创新驱动的营销和声音品牌。一支由品牌领域专家组成的学者团队促进了对品牌多个方面的深入研究，包括战略品牌建立，声音品牌和数字营销等领域。该课程专为刚完成本科学历并希望专门研究品牌学的学生以及目前在市场营销领域工作的专业人士而设计，他们希望进一步发展该行业。坐落在伦敦意味着您将身处这个城市，该城市是品牌，广告和设计行业的全球枢纽，并在Mi
Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding. An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building, sonic branding and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry. Being situated in London means you will be in a city that is a global hub for the branding, advertising and design industries, as well as learning in a highly cosmopolitan and diverse campus environment here at Middlesex. You will be studying with other like-minded marketing professionals and recent marketing graduates, helping you to develop a professional network and enhance the skills and knowledge required for a branding role whether client-side or agency-side.<br>2 years full-time (12 months placement)