如今的客户比以往任何时候都更加知识渊博，要求产品和服务的种类更多，质量更高。组织正在寻求营销策略师，以确保他们了解客户的需求，如何发展和发展客户群，并提供创新动力，以确保他们在新兴市场中占有一席之地。任何战略营销角色都需要组织具有广阔的视野，并且需要了解不同营销渠道的影响。该课程专为市场营销从业人员和来自市场营销，管理和社会科学等领域的毕业生而开发，提供有关战略营销，战略分析，战略营销和领导力以及实施三个关键领域的知识和技能。该课程非常注重将理论概念应用于实际情况，运用实际案例研究和为期一周的住宿，以使您
Today's customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets. Any strategic marketing role requires both a broad vision for the organisation and an understanding of the impact of differing marketing channels. Developed for marketing practitioners and graduates from areas such as marketing, management and social sciences, this course provides knowledge and skills in the three key areas of strategic marketing, Strategic Analysis, Strategic Marketing and Leadership, and Implementation. The course has a strong focus on applying theoretical concepts to practice situations, employing real-life case studies and a week-long residential to give you a true understanding of strategic marketing practice. There is also the option to take 6 month work placement as part of the 18 month version of the course to further develop practice understanding and professional competencies. 2 years full-time (12 months placement)