经济学家研究市场如何运作。营销是关于如何在市场中运作。戈德史密斯市场营销学士学位课程将帮助您发展这两个学科的关键技能。这门独特的课程结合了严格的经济学理论和应用培训，以及来自营销实践的前沿见解和技术。我们的经济学教学是多元化和跨学科的，因此您将能够了解在解决现实世界中的不同问题时哪些工具有用。我们的营销教学使用心理学，社会学和管理学的观点，使您始终处于营销实践的前沿。该学位将为您在当今竞争激烈的劳动力市场中提供极大的灵活性：您可以从事传统经济学工作以及需要这些独特技能的一系列管理和营销工作。例如，您将以定
Economists study how markets function. Marketing is about how to operate in markets. The Goldsmiths BSc Economics with Marketing will help you develop crucial skills in both disciplines. This unique course combines rigorous training in economic theory and applications with cutting-edge insights and techniques from marketing practice.<br>Our economics teaching is pluralist and interdisciplinary, so you'll be able to understand which tools are useful when tackling different problems in the real world. Our marketing teaching uses perspectives from psychology, sociology and management to keep you at the frontier of marketing practice. <br>You’ll learn in small groups and will be assigned a personal tutor during the three years of your undergraduate degree. Your tutor will meet regularly with you, follow your progress, and will be your first point of contact in our programme. See what our students say about the small-group teaching environment.<br><br>Length<br>3 years full-time