在一年级中，所有国际商务管理学位的学生都遵循共同的课程，这为现代商务管理的原理奠定了坚实的基础。第2年介绍业务和管理的更多职能领域，包括市场营销，HRM，运营管理和市场营销。在3年级和4年级，学生可以从一系列专业的营销课程中进行选择，这些课程使他们能够定制学位以满足自己的特定职业需求。
Edinburgh Business School ranked 1st in Scotland and 4th in UK for marketing in the National Student Survey 2020. Our degree is characterised by three themes which will prepare you for a marketing career of the future - global, digital and sustainable. The Chartered Institute of Marketing (CIM) accredited MA (Hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to equip you with the knowledge and skills that you’ll need to thrive in both academic study and professional practice in the exciting and dynamic field of marketing.<br><br>Your learning will focus on three central themes that we believe will be key for future marketing professionals: <br>• Global marketing<br>• Digital marketing <br>• Sustainable marketing<br><br>The programme is led by our internationally respected faculty, known to bring marketing theory to life by drawing on their own research and industry experience, while also sharing best practice from business case studies. This approach ensures that everything learnt reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.