在营销方面打下坚实的基础-获得基础知识和当代知识。体验有用的PR模块，它们使您适应行业需求。培养雇主正在寻找的数字通信技能。学习维护声誉，并了解组织为什么重视声誉。获得英国特许市场学会的专业认可（当前在申请阶段）。动态的，快节奏的营销和公关行业从未如此紧密地联系在一起-希望该学科的毕业生在这两个领域都具有技能和特质。在本课程中，您将涵盖从危机管理到创新技能的所有内容，并为在各种激动人心的环境中进行创新和交流做好准备。可用的年份。
Prepare for work in the thriving marketing and communications industries- developing your theoretical, digital and communication skills, as well as your creative writing, Acquire a sound foundation in marketing – gaining fundamental and contemporary knowledge, Study insightful PR modules which equip you for working in the sector, Develop the digital communication skills employers are looking for and Learn to safeguard reputations and understand why organisations value them. The dynamic, fast-paced marketing and PR industries have never been so closely connected – graduates of these subjects are expected to have skills and attributes for both fields. On this course, you'll cover everything from crisis management to creative skills, preparing yourself to innovate and communicate in a range of exciting settings. All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive. You'll learn through a blended learning approach combining tutor-directed study and student-led exercises and activities. You'll be taught by tutors who have real-world experience in different sectors of business. Assessment is supported through timely and meaningful feedback. For each assessment you receive written feedback from tutors, while less formal feedback may be given by your peers. Self-evaluation is also encouraged. Throughout the course, you'll learn fundamental and specialist skills for marketing and PR, which will be cemented by live projects, guest lectures and placement opportunities. This course prepares you for a career in marketing, digital marketing, public relations, corporate communication, digital communications, marketing communications, content management and creation, event management, promotional management, creative team leadership and copywriting.<br><br>4 Years with Placement Year Option also Available