本课程使您对营销策略和实践有所了解，重点是了解消费者，以及如何将这种理解与新的营销机会和策略选择联系起来。不确定选择哪种途径（国际营销，数字营销或消费者营销）申请您认为更适合自己的途径，您将能够在到达大学的最初几周内改变途径。该计划旨在为学生提供对市场营销和市场营销策略的全面理解，并为学生提供专门研究该学科核心当代方面的机会：消费者行为。
This Masters programme provides you with customer-centric marketing strategies and practices, linked to understanding the psychological and emotional behaviour of consumers.<br><br>This Masters degree is designed to provide you with a comprehensive understanding of marketing and Marketing Strategy. It also provides you with the opportunity to specialise in a core contemporary aspect of the discipline: Consumer Behaviour.<br><br>Through these postgraduate studies you will understand marketing strategies and practices focusing on the consumer. Additionally, you will link this understanding with new marketing opportunities and strategy options.<br><br>The MSc Marketing (Consumer Marketing) is one of the three pathways available in the MSc Marketing programme. The other pathways are:<br><br>Digital Marketing<br>International Marketing