学历文凭
Bachelor Degree with Honours
专业院系
销售和营销
开学时间
课程时长
课程学费
国际学生入学条件
IDP—雅思考试联合主办方
雅思考试总分
6.0
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- 雅思总分:6
- 托福网考总分:60
- 托福笔试总分:160
- 其他语言考试:Pearson Test of English (Academic) 54
课程简介
Renowned for its enthusiasm for flexibility, our industry-recognised framework of Business Studies courses allow you to apply to our broad Business Studies degree (N100) and then transition to a specialised field of business in year two. What's more, as this course is accredited by the Chartered Management Institute (CMI) and Association to Advance Collegiate Schools of Business (AACSB), you'll not only graduate with a degree in Business Studies with Marketing, but receive a Diploma in Management and Leadership too. The course is also accredited by the Institute of Direct and Digital Marketing (IDM). There is an opportunity to obtain the IDM Certificate in Digital Marketing alongside the degree course.<br><br>Our Business Studies with Marketing pathway will develop your understanding and skills in marketing functions, principles and practice, enabling you to develop marketing approaches for a range of marketing scenarios across different industry structures. You'll examine concepts, principles and activities of international marketing, through a critical review of the theoretical frameworks both for the analysis of international marketing environments and for the development of international marketing plans.
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