这是市场营销学的一般本科学位，适用于那些看到了他们未来的市场营销职业，但目前不希望进一步专业化的人。我们的市场营销学士学位是共享的第一年，这使您可以在最终确定学位以匹配职业选择之前体验市场营销的所有主要领域。我们提供特许营销学院（CIM）和直接与数字营销学院（IDM）的相关豁免。营销经理负责决定销售什么产品，向谁销售，以什么价格销售，在哪里销售，何时销售以及如何销售。他们必须制定并实现销售目标，并确保利润和重复业务。因此，市场管理被许多人认为是最刺激和最令人满意的职业之一，而本课程将使您发展从事该职业所需
This is a general undergraduate degree in marketing, for those who see their future career in marketing, but do not, at this stage, wish to specialise any further. Our degrees in marketing have a shared first year which allows you to experience all the main areas in marketing before you finalise your degree to match your career choice. We provide relevant exemptions from the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM). Marketing managers are responsible for deciding what products to sell, to whom, for what price, where, when and how. They have to set and achieve the sales targets, and ensure the profits and repeat business. As such, marketing management is considered by many to be one of the most stimulating and satisfying careers, and this course will enable you to develop the knowledge and skills needed to pursue such a career. Optional sandwich year, Optional year abroad