如今的客户比以往任何时候都更加知识渊博，要求产品和服务的种类更多，质量更高。组织正在寻求营销策略师，以确保他们了解客户的需求，如何发展和发展客户群，并提供创新动力，以确保他们在新兴市场中占有一席之地。该计划使全球对营销的关注成为战略管理功能，从而推动组织范围内的举措来实现客户价值。该计划是通过与行业专家，学者和学生进行磋商而制定的，它围绕战略营销战略分析的三个关键领域构建：了解组织的环境和竞争格局并运用其批判性和分析性思维，战略营销和领导力的能力：在高度全球化的市场中具有远见，了解营销策略，领导团队和衡量
The MSc Strategic Marketing programme aims to develop students into forward-thinking, analytically driven marketing professionals capable of leading and executing strategic marketing initiatives in dynamic global markets. The programme integrates contemporary marketing theories with real-world applications, equipping students with the strategic acumen, leadership skills, and technological proficiency required to drive organisational success. With an emphasis on customer-centricity, data-driven decision-making, and digital transformation, the programme fosters the ability to develop, implement, and evaluate marketing strategies that create long-term competitive advantage. The programme is designed for applicants at the beginning of their marketing careers as well as those wishing to enhance and build on their expertise. We welcome students from a broad range of education and subject disciplines which adds to the vibrancy of the overall learning experience. This programme at Middlesex University Dubai is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought after professional marketing qualifications.