如今的客户比以往任何时候都更加知识渊博，要求产品和服务的种类更多，质量更高。组织正在寻求营销策略师，以确保他们了解客户的需求，如何发展和发展客户群，并提供创新动力，以确保他们在新兴市场中占有一席之地。该计划使全球对营销的关注成为战略管理功能，从而推动组织范围内的举措来实现客户价值。该计划是通过与行业专家，学者和学生进行磋商而制定的，它围绕战略营销战略分析的三个关键领域构建：了解组织的环境和竞争格局并运用其批判性和分析性思维，战略营销和领导力的能力：在高度全球化的市场中具有远见，了解营销策略，领导团队和衡量
Today's customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets.<br><br>The programme brings to life the global focus on marketing as a strategic managerial function that drives organisation-wide initiatives in delivering customer value. The programme is developed through consultations with industry experts, scholars and students. The programme is designed with a teaching philosophy which puts you the students at the heart of the learning experience, recognising that you are future-oriented and career focused and looking to enhance your skills for employment in a range of marketing positions.