获得跨学科领域的独特专业知识融合。开发数字营销和分析知识和技能。有资格担任FTSE公司的高级职位。硕士数字营销和分析向您介绍当代营销理论和实践，强调数字营销是当今营销实践的核心。本课程假定没有以前的营销知识，但确实需要计算机编程知识。您将有机会深入研究数字营销和数据分析理论和实践。本课程利用最新的市场研究为您提供高度实用的研究生学位。您还可以选择研究主题，例如社交媒体，数据可视化，消费者研究和全球营销。该学位对于希望专攻数字营销的计算机或市场营销专业人士或希望进一步发展其作为高素质数字营销人员职业的其他领
Access a unique blend of expertise across subject areas. Develop both digital marketing and analytics knowledge and skills. Qualify for senior positions in FTSE companies. MSc Digital Marketing and Analytics introduces you to contemporary marketing theory and practice, emphasising digital marketing as central to marketing practice today. The course assumes no previous knowledge of marketing but does require knowledge of computer programming. You will have the opportunity to study digital marketing and data analytics theory and practice in depth. The course draws on the latest marketing research to provide you with a highly-practical postgraduate degree. You'll also have the option to study topics such as social media, data visualisation, consumer research, and global marketing. This degree is ideal for computing or marketing graduates who wish to specialise in digital marketing or professionals in other fields who want to further their careers as highly-qualified digital marketers.