从耐克到Netflix，几乎每个雇主都拥有社交媒体。在这一激动人心的新课程中，您将开发前沿技能和高度可转移的技能，以满足社交媒体经理不断增长的需求。成为社交媒体平台的专家，具有创建，管理和共享内容以及分析和吸引在线受众的能力。学习媒体法，并获得获得全国领先雇主认可的额外资格的独特机会。在发展个人在线品牌的同时，获得管理社交媒体渠道和在线社区的宝贵技能。使用尖端工具作为内容创建，跟踪和覆盖受众的实验方法的一部分。在自我管理，批判性推理，人际关系意识，沟通和陈述方面发展可转移的技能。从媒体和营销课程中选修模块
Almost every employer, from Nike to Netflix, has a social media presence. Develop the skills and experience you need to meet the growing demand for social media managers across a wide range of industries, and learn how to grow and engage your audiences as a content creator.You'll experiment with your own social media channels, and grow and engage your own digital communities. Learn to create engaging content and use analytics and attribution to prove impact and understand your audience. Develop social media strategies and organic and paid campaigns, combining integrated communications approaches across public relations and digital marketing. Delve into ideas about how to communicate, influence and persuade, and explore what makes content shareable and engaging.Throughout the course, you'll get hands-on experience, including managing social media channels and planning social media and PR campaigns and strategies for real clients. You'll also undertake a week-long placement, building contacts and connections in the industry.