在当今的商业环境中，品牌就是一切。但是，品牌究竟是什么，以及我们如何管理它以实现最佳结果Brunel的公司品牌管理MSc检验了品牌，公司形象，形象和声誉的重要性。您将研究来自不同文化和行业（私营，公共和非营利性）的各种品牌，包括初创企业，中小企业和跨国公司。您还将研究企业品牌如何成为组织整体营销策略的关键。布鲁内尔商学院（Brunel Business School）早在2007年就率先引入了专业的企业品牌管理理学硕士课程。企业品牌管理理学硕士课程由热情的团队授课，其中包括在企业品牌领域享有很高声誉的Jo
This course examines the importance of branding, corporate identity, image and reputation.You will study a wide-range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public and not-for-profit) including start-ups, SMEs, and multinationals. You will also study how corporate branding is key to an organisation’s overall marketing strategy.Brunel Business School was the first school to introduce a specialised MSc in corporate brand management back in 2007. The Corporate Brand Management MSc is taught by an enthusiastic team including Professor John M.T. Balmer, who is highly regarded in the corporate brand domain, as well as renowned brand specialists Dr Sharifah Alwi and Dr Yousra Asaad, amongst others.You have the option of taking either a year-long or six to twelve week work placement, depending on your needs, to help you enhance your skills and boost your career prospects while you study. We were one of the first business schools to offer postgraduate degrees with placement and the feedback has been that this is incredibly useful as you can put your learning into practice immediately. It’s also a great way to make business contacts with the possibility of a job offer from your placement employer once you’ve graduated. Accredited by the Chartered Institute of Marketing (CIM), this course offers the option to study the CIM Certificate in Professional Marketing alongside your degree. Putting your learning into practice through our six to twelve or year-long work placement options, as well as the opportunity to study for your CIM Certificate in Professional Marketing alongside your degree will give you a career boost when entering the graduate world.Graduates of this degree can look forward to a wide range of career opportunities within a variety of sectors. In particular this degree will help prepare you for roles in: Brand Management; Brand Marketing; Corporate Communications; Advertising and PR.