MSc Marketing and Technology
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伦敦大学金史密斯学院
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QS排名:0
学历文凭
Masters Degree (Taught)
国际学生入学条件
You will be expected to hold a 2:1 minimum. Relevant work experience will be considered in place of an undergraduate qualification on a case-by-case basis.
IELTS - 6.5 with a 6.5 in writing and no element lower than 5.5
TOEFL IBT - 92 overall with 23 in Writing and no lower than 20 in each other skill will meet English language requirements
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IDP—雅思考试联合主办方
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雅思考试总分
6.5
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- 雅思总分:6.5
- 托福网考总分:92
- 托福笔试总分:160
- 其他语言考试:PTE Academic 62 overall with min 59 in writing and no element lower than 51 will meet English language requirements
课程简介
The MSc Marketing & Technology aims to transform students into uniquely-trained individuals possessing the knowledge and skills required to be successful marketers in dynamic and technology-driven industries.<br><br>Companies such as Netflix, Airbnb, and Tesla have one thing in common: they break with the norms of existing markets and employ unconventional, technology-driven marketing approaches. Traditional marketing education all too often neglects the marketing abilities that these companies possess. <br>The MSc Marketing & Technology departs from the rather passive marketing logic that assumes markets and marketing channels are fixed features of reality. Instead, it shows how managers can proactively shape and create new markets and marketing landscapes.<br>The goal of this programme is to transform students into uniquely-trained individuals who understand how to leverage emerging technologies, such as 3D printing, Virtual Reality, and the Internet of Things, to design unique customer experiences, disrupt existing markets, and create entirely new ones.<br><br>Length<br>1 year full-time, 2 years part-time
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关于伦敦大学金史密斯学院
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伦敦大学金史密斯学院(Goldsmiths, University of London),又译金匠学院,是以金匠工艺和娱乐学院(Goldsmiths' Technical and Recreative Institute)之名于1891年成立,后于1904年并入伦敦大学,更名为伦敦大学金匠学院(Goldsmiths, University of London)。伦敦大学金史密斯学院(Goldsmiths, University of London)是英国首屈一指的以艺术与设计、文化及社会科学见长的学府,其中新闻传播、戏剧电影等专业则蜚声海外,为学校赢得了更大的荣誉。伦敦大学金史密斯学院开设了很多新颖的具有挑战性的专业课程,涉及的学科包括艺术与设计、计算机、社区和青少年工作、戏剧、教育学、英语、历史、艺术史、媒体、语言、音乐、社会科学和社会福利工作。伦敦大学金史密斯学院的大部分学科系都有专门的设施,旨在帮助学生更好地学习。伦敦大学金史密斯学院宿舍提供1000个住宿单位,且离校园不远,5分钟步行可及。所有国际学生在他们修习学位之全程都保证可以有住宿。
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学历文凭
Bachelor Degree with Honours