本课程旨在培养您对当代营销和广告概念与理论的认识和理解。它旨在为您配备必要的分析工具，以调查市场营销和/或广告问题并制定适当的解决方案。该专业认证的课程针对从广告创意到分析广告和营销感兴趣的学生。对这些互补学科的全面了解将使您能够全面了解您的消费者并设计有创意的交流方式，从而确保他们在竞争对手中选择您的品牌。<br> <br>可选的三明治年，可选的国外年份
The course aims to develop your awareness and understanding of contemporary marketing and advertising concepts and theories. It is designed to equip you with the analysis tools necessary to investigate a marketing and/or advertising problem and develop appropriate solutions. This professionally-accredited course is aimed at students with interests in advertising and marketing from the creative to the analytical. A sound knowledge of these complementary disciplines will enable you to fully understand your consumers and design creative communications, which ensure they choose your brand over competitors.<br><br>Optional sandwich year, Optional year abroad