本课程着眼于心理学和市场营销的实际应用，以及理论与实践之间的联系。应用您对人们如何思考和推理，交流，学习和记住对消费者行为，销售管理和数字营销的研究的知识。在您的综合安置年中将您的知识付诸实践，并选择一个主题来进一步研究您的期末项目，该项目由我们经验丰富的心理学团队之一单独监督。<br> <br>持续时间<br> 4年<br>课程选择<br>综合学位课程<br>理学学士（荣誉）学位课程<br> 4年制，全日制<br>三明治年，国外可选年
Our Psychology and Marketing BSc (Hons) degree is designed to equip you with a comprehensive understanding of psychology and marketing and the practical skills necessary to excel professionally. We will provide you with the basis for understanding why people act in certain ways and insight into methods of changing their behaviour. Additionally, you will learn core concepts of marketing theory and develop skills and experience to apply them in a real-world setting.<br><br>Our degree is dual accredited by the British Psychological Society (BPS) and accredited by the Chartered Institute of Marketing (CIM). In this course, you will have the opportunity to complete a career-enhancing placement in the UK or internationally and be taught by leading experts from a range of specialist psychological and marketing fields.<br><br>Our programme includes an integrated placement year in a real-life working environment, in the UK or overseas, as part of your learning. The placement you take can focus on one or both of the subjects in your course. The integrated placement year gives you genuine practical work experience that is invaluable in developing an appreciation of issues such as office politics, which cannot be replicated in the lecture room. Youll gain experience in applying the theory youve explored in your course in a real-world situation, boosting your employability skills.