了解成功的组织如何使用心理学来理解消费者的行为，并获得在业务环境中应用心理学的技能。消费者心理是以下方面的关键：了解买方的行为，使组织能够设计创新产品，创建有效的沟通信息。本课程为您在这两个学科上的职业发展做准备-无论您是要从事市场营销工作，还是将心理学理论应用于商业领域。您的研究最终达到了一个将营销与心理学联系起来的研究项目。
Consumer psychology is the key to understanding how consumers behave. It plays an important role in many aspects of marketing. Insights into consumer psychology enable organisations to design innovative, value-adding products and to create effective communications in marketing campaigns.<br><br>On this MSc, youll learn to:<br><br>evaluate the theories, concepts, tools and models used in marketing practice and understanding consumer decision making<br>apply consumer psychology theories to interpret consumer behaviour<br>use analytical skills to assess the choices consumers make<br>make informed judgements on the use of key analytical and decision-making techniques in developing and appraising marketing strategies.<br>Youll benefit from the academic expertise and industry experience in the School of Psychology and the University of Sussex Business School.<br><br>Your studies culminate in a research project that bridges marketing and psychology. On graduation, youll be prepared for a range of careers whether you want to work in marketing, or apply psychological theories to the business world.