在MA Global Advertising and Branding上，您将了解广告管理流程的不同阶段，从策略制定和推销到广告系列评估。您还将建立对全球广告业的批判性意识，探索技术发展的影响并参与当前的行业辩论。本课程由具有多年行业经验的讲师讲授，其中一些是目前的从业人员，以确保您的教育是最新的并且与当今行业相关。它汇集了专业和研究专业知识的独特组合，包括广告策略和视觉分析，以及对创造性问题解决技术的独特关注，而这在英国的类似课程中是找不到的。您将通过项目和动手活动进行学习，包括为公司提供的现场简介，为
Develop in-depth knowledge of the global advertising and branding industry and find out how to run your own campaigns on this practical, industry-focused master’s degree. Learn from academics who are active in research and have a wealth of experience and connections in the sector. Explore creative problem-solving techniques that will prepare you for success in your chosen career.This MA in global advertising and branding is ideal if you want to oversee the advertising process or brand strategy at a creative agency or client company. On this UK course you’ll learn the theory and practice of advertising and brand management, and critically examine the latest industry issues. These includes celebrity endorsement, the use of social media, and the impact of technology. You’ll develop essential practical skills, including how to: make a pitchidentify a target audiencebuild a creative strategycreate a briefevaluate a campaign Optional modules on everything from creative thinking to entrepreneurship will give you the freedom to personalise the course to match your career plans or research interests. Course highlights include: a group project to devise a campaign in response to a brief from a real businessa competitive advertising agency simulation exercise, where you'll develop and pitch ideasfield trips to locations where you can see the real-world impact of advertising and brandingguest lectures by industry professionalsa research project and critical paper on a topic of your choice We put a strong emphasis on employability throughout, to make sure you graduate with both professional and academic skills.