这个以职业为导向的学位将商业管理与当代营销理论和实践相结合。毕业后，您将为管理，营销，商业或企业家职业做好充分的准备，该学位已获得英国特许营销学会（CIM）的专业认证，涵盖的主题包括：战略营销，消费者行为，管理组织，全球化经济的增长，现代商业决策的定量技术。您还可以从可选模块组合中进行选择，以增强对特定主题的了解或开发专业领域。<br>（营销）荣誉学士学位（3年制），全日制<br>可选三明治年，国外可选年
This comprehensive degree enables you to apply the technical skills of a specialist marketing practitioner or to harness the power of marketing as part of a broader business management or entrepreneurial role. <br><br>There will be a continuous practical emphasis as you apply the academic theory throughout your studies, with regular live case studies, hands-on skills training, live consultancy projects, valuable work placement and study abroad opportunities, and the chance to launch your own business.<br><br>Building on a core of marketing and management modules in Stage 1, you can then strike your own balance between the two disciplines by choosing from modules such as: consumer behaviour, new product and service development, digital marketing<br>business information systems, global advertising , brand promotion<br>Work placement opportunity Study abroad option