国际商务与市场营销(荣誉)文学士学位
BA (Hons) International Business Management and Marketing
  • 学历文凭

    Bachelor Degree with Honours

  • 专业院系

    销售和营销

  • 开学时间

  • 课程时长

  • 课程学费

    汇率提示

国际学生入学条件

A LEVEL
BBB in three A Levels.
ACCESS TO HE DIPLOMA
122 UCAS points in any Access to HE Diploma including Distinction in at least 30 Level 3 credits.
INTERNATIONAL BACCALAUREATE DIPLOMA
555 in three Higher Levels or 30 points.
IELTS - 6.0 with 5.5 in all components
TOEFL ibt - 79 with 17 (writing), 17 (listening), 18 (reading) and 20 (speaking)
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雅思考试总分

6.0

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  • 雅思总分:6
  • 托福网考总分:79
  • 托福笔试总分:160
  • 其他语言考试:Pearson Academic 59 with 54 in each component
CRICOS代码:NN62
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课程简介

基尔国际商务与市场营销课程将灵活的学习选择与在其他国家的学习机会相结合,为您提供了一种真正全球化的管理与市场营销方法。国际商务将帮助您欣赏国际工作文化的多样性,并掌握帮助他们进行管理的技能。您将了解全球商业环境,国际商业战略,供应链和跨文化管理。在市场营销中,您将学习如何计划和实施成功的市场营销策略。探索品牌和数字营销以及如何在国际业务中实施这些机会令人兴奋。在更广泛的组织社会环境中以及在对商业和营销道德的广泛反思方面也有坚实的基础。可选的就读年份,可选的海外学习年份。
International business management and marketing paired together in this single honours degree allows you to develop your business management knowledge, focussing on managing in an international context and the challenges that creates, whilst gaining an understanding of marketing methods and strategies. The course provides you with an authentic blend of international business management and marketing knowledge and techniques, so you have a robust range of skills to achieve your career aspirations.<br>From the beginning of this course you will start to develop your management expertise with a focus on encouraging you to think critically about managing, organisations and what work means to the employees of those organisations. Investigating macro-environment matters will help you understand the different political, social, technological, economic, and cultural factors that can have a major impact on international businesses. You will investigate the unique nature of a firm's international operations and enhance your comprehension of international business strategy. Relevant, contemporary marketing concepts and theories are explored to enhance your knowledge in specific areas such as consumer, business-to-business, social and not-for-profit marketing, and you will start to analyse the different psychological and social influences on consumer behaviour.<br><br>Our International Business Management and Marketing BA also gives you the opportunity to adapt your studies with a choice of optional modules. In your first year you can select from related themes including managing in a changing society, human resource management, the British and global economy, and quantitative methods, and the opportunity to learn more about managing in organisations by working with other students to find a solution to a business problem set by a multinational corporation.<br><br>In the following years on the course you will gain insight into the operational activities of multinational corporations and look at the techniques needed to effectively manage international businesses. Consumer behaviour will continue to be explored to give you a deeper understanding of current consumer culture, and how studying consumer behaviour can be linked to different marketing practices. You will examine how marketing research influences marketing decisions, and also gain a critical understanding of digital and marketing communications and the opportunity to apply them in practice. You will also focus on the theory and practice of strategic marketing management.<br><br>You will improve your awareness of the complexities of international business from a cultural perspective by examining the diverse and different nature of business cultures across the globe. Project management skills are essential for effective managers and you will improve your skills in this area with an emphasis on the issues around managing international projects.<br><br>An independent study project will improve your marketing skills through a study of consumers, where you can utilise your research, analytical and reporting skills. As this course has an international emphasis we also ensure you have a sense of the issues that affect marketing decisions at a global level.<br><br>You will continue to choose a range of optional modules to expand your studies that may include topics such as operations and quality management, your own professional development, international supply chains, digital marketing, contemporary retail and business strategy.
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501

数据源:泰晤士高等教育世界大学排名

关于基尔大学

基尔大学是一所基于校园的大学,其学生课程满意度在英格兰排名并列第一(卫报2019年大学排行榜)。它位于莱姆河畔纽卡斯尔(Newcastle-under-Lyme)的大学城附近,靠近热闹的特伦特河畔斯托克市(Stoke-on-Trent),是学生的热门选择。基尔大学为拥有英国最大的单一校园而骄傲,大学拥有超过2.5平方公里的美丽乡村。基尔大学为学生提供了从基础水平到研究生研究水平的广泛课程选择,学科范围从环境科学到市场营销和媒体。大学拥有很高的就业率,在毕业后的六个月内96%的学生找到工作。基尔大学的学生来自120多个不同国家,构成了该大学的国际学生社区。这些学生努力让所有学生成为全球公民。该大学不仅是TEF金牌机构,目前还拥有200多个俱乐部和社团,大学鼓励学生参与充满活力的校园生活。这所自给自足的大学提供令人印象深刻的设施,包括一个让学生使用学习材料的24/7全天候图书馆,还有各种食品商店、健身房、舞蹈室、运动场和球场。它还为学生提供长期的笔记本电脑贷款,同时大学举办每周一次的农贸市场,并设有几家校园商店、学生会商店、邮局、银行、药房、医生诊所和书店。基尔大学为学生提供出色的残疾学生服务、毕业生服务和国际学生支持。还为所有人提供绝佳的职业建议、财务支持和保密咨询服务。有家人的学生还可以使用专门建造的托儿所。

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