市场营销与管理(荣誉)文学士学位(杜伦大学)
BA (Hons) Marketing and Management (Durham University)

学历文凭
Bachelor Degree with Honours

专业院系
销售和营销

开学时间

课程时长

课程学费

国际学生入学条件
IELTS: 6.5 (no component under 6.0). TOEFL iBT (internet based test): 92 (no component under 23).
We require AAB from A Levels.
We consider all A Level subjects, with the exception of General Studies – therefore General Studies would not be included in any offer.
For all Business, Marketing, Accounting and Finance degrees a strong proficiency in Mathematics is required. If Mathematics is not taken as an A Level subject, a Grade 7 (or Grade A) in Mathematics at GCSE is required. We particularly welcome the introduction of the Core Mathematics Qualification and we will accept a Core Maths Qualification (Grade B minimum) in lieu of our GCSE Mathematics requirement.
We consider each application holistically, on an individual basis and against the other applications we receive. Whilst academic achievement is important, it is not the only factor that we consider when assessing applications and applicants who have achieved, or are predicted to achieve, close to our typical offer, but who have not met it exactly, will be welcome to apply if they have a strong application in other key elements, for example if they can demonstrate merit and potential through their personal statement or their reference.
Typical IB score 36 to include 665 in higher level subjects. If Mathematics is not taken at higher level then it is required at standard level 5.
We require AAB from A Levels.
We consider all A Level subjects, with the exception of General Studies – therefore General Studies would not be included in any offer.
For all Business, Marketing, Accounting and Finance degrees a strong proficiency in Mathematics is required. If Mathematics is not taken as an A Level subject, a Grade 7 (or Grade A) in Mathematics at GCSE is required. We particularly welcome the introduction of the Core Mathematics Qualification and we will accept a Core Maths Qualification (Grade B minimum) in lieu of our GCSE Mathematics requirement.
We consider each application holistically, on an individual basis and against the other applications we receive. Whilst academic achievement is important, it is not the only factor that we consider when assessing applications and applicants who have achieved, or are predicted to achieve, close to our typical offer, but who have not met it exactly, will be welcome to apply if they have a strong application in other key elements, for example if they can demonstrate merit and potential through their personal statement or their reference.
Typical IB score 36 to include 665 in higher level subjects. If Mathematics is not taken at higher level then it is required at standard level 5.
IDP—雅思考试联合主办方

雅思考试总分
6.5
了解更多
- 雅思总分:6.5
- 托福网考总分:92
- 托福笔试总分:160
- 其他语言考试:Pearson Test of English (overall score 62 (with no score less than 56 in each component))
CRICOS代码:N509
申请截止日期:请 与IDP联系 以获取详细信息。
课程简介
达勒姆(Durham)的营销是多种多样且充满活力的。我们的课程采用跨学科方法,并吸取了心理学,社会学,人类学,哲学和经济学等领域的知识。除了了解该主题的功能方面(包括策略,消费者行为,品牌,市场研究和传播等领域)外,您还将有机会在自己感兴趣的领域发展专业。灵活性–在您成功完成第一年的前提下–可能会改变您的商务和管理学位课程。(需要Tier 4签证的学生将需要按照当时制定的Tier 4规定进行检查)。<br> <br>安置年份
Marketing at Durham is varied and dynamic. Our programmes adopt an interdisciplinary approach, drawing on knowledge from fields such as psychology, sociology, anthropology, philosophy and economics. In addition to understanding functional aspects of the subject which include areas such as strategy, consumer behaviour, branding, market research and communications, you will have the opportunity to develop specialisms in areas that interest you. Students on this degreee learn through a combination of lectures, seminars, tutorials, workshops, informal but scheduled one-on-one support, and self-directed learning, such as research, reading, and writing. All of these are supported by a state-of-the-art virtual learning environment, Durham University Online (DUO).<br>Seminars, tutorials, and workshops are much smaller groups than lectures, with tutorials often involving no more than eight students working with teaching staff, seminars and workshops can be larger but are still small enough to allow one-on-one interaction with teaching staff. Workshops also allow hands-on experience of solving business problems. This emphasis on small-group teaching reflects a conscious choice to enhance the quality of the learning experience rather than the quantity of formal sessions. In fact, the degree programme is designed to feature fewer formal sessions and more independent research as students move from their first to their final year.
Marketing at Durham is varied and dynamic. Our programmes adopt an interdisciplinary approach, drawing on knowledge from fields such as psychology, sociology, anthropology, philosophy and economics. In addition to understanding functional aspects of the subject which include areas such as strategy, consumer behaviour, branding, market research and communications, you will have the opportunity to develop specialisms in areas that interest you. Students on this degreee learn through a combination of lectures, seminars, tutorials, workshops, informal but scheduled one-on-one support, and self-directed learning, such as research, reading, and writing. All of these are supported by a state-of-the-art virtual learning environment, Durham University Online (DUO).<br>Seminars, tutorials, and workshops are much smaller groups than lectures, with tutorials often involving no more than eight students working with teaching staff, seminars and workshops can be larger but are still small enough to allow one-on-one interaction with teaching staff. Workshops also allow hands-on experience of solving business problems. This emphasis on small-group teaching reflects a conscious choice to enhance the quality of the learning experience rather than the quantity of formal sessions. In fact, the degree programme is designed to feature fewer formal sessions and more independent research as students move from their first to their final year.
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